About SRS®

Our Vision

The SRS® Group is committed to the continuous development of the SRS® technology, improvement of producer profitability and sustainable production through a commitment to:

• Promoting the benefits of the unique product attributes of the SRS® Genetics and fibre that provide a significant competitive advantage to key customers;
• The pursuit of innovative and mutually beneficial customer & partner relationships which create long-term demand for SRS® products;
• Developing a third party certified chain-of-custody pertaining to animal welfare and sustainable farm management practices; and
• Ongoing targeted research and development aimed at continual improvement of genetic potential and fibre performance.